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... french dairy danone has built on its 2010 joint venture with australian co-op murray goulburn by belatedly launching its €4bn global selling probiotic yoghurt activia on the market there ... activia debuts in its 69th country: australia danone’s flagship spoonable yoghurt, typically sold with soft digestive health benefits in 68 countries around the world, is part of a series of yoghurt and fresh dairy products danone-murray goulburn aims to launch in australia, according to press reports ... “with an overwhelming number of australian men and women suffering from some kind of digestive disorder such as feeling bloated, danone is excited to launch activia yoghurt in australia,” she said ... ” while risk assessors like the european food safety authority are yet to validate probiotic health claims like these, prompting danone to withdraw its claims from the process, sales of activia and versions of its drinking yoghurt continue to rise in many european and asian markets, along with north america ... innova market insights puts australian and new zealand yoghurt consumption at around 7kg per annum, compared to 11kg in western europe and 22kg in the netherlands ... at the time the joint venture was announced, murray goulburn co-operative’s managing director stephen o’rourke stated: “mg’s partnership with danone leverages our complementary strengths and will enable both companies to enter the australian yoghurt market with confidence
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... 5 claims for spoonable yoghurt, activia, and drinkable yoghurt, actimel during its q1 results presentation in april
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... 5 claims for spoonable yoghurt, activia, and drinkable yoghurt, actimel in its q1 results this morning
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... ten months after it withdrew its marquee probiotic submissions from the european union health claims process for reconfiguring, danone has fully re-entered the game by lodging a tweaked dossier for its drinking yoghurt, actimel ... 5 proprietary claim links the lactobacillus casei-containing product and a reworked, tightly worded, immune health claim, and joins its activia spoonable yoghurt gut health claim on the european food safety authority’s list of article 13
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... 5 digestive health claims for activia (spoonable yoghurt) and one article 13 ... 5 immunity claim for actimel (drinking yoghurt) in april this year, as it sought further guidance from efsa about scientific requirements
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... danone’s decision to pull its beauty yoghurt essensis from french retail shelves due to withering sales amplified by the economic slow-down (click here to read about the withdrawal) prompted the ft journalist covering the story to write: “the withdrawal could signal the end of the so-called ‘functional foods’ movement of the past few years in which staid food companies experimented with unusual kinds of products, including flavour and vitamin-enhanced waters ... stats showing falling sales in major european markets in drinking yoghurt, when the product in question was a spoonable yoghurt (it’s different!) surely the ft can do better than that ... com and eats probiotic yoghurt for breakfast
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... unilever’s low-fat lätta brand is the host with valio supplying its clinically-backed lactobacillus gg (lgg) probiotic strains in doses valio said were equivalent to common probiotic formats such as one-shot drinkable yoghurts and spoonable yoghurt pots ... valio’s export manager of technology sales, kalle leporanta, said spreads offered the benefit of a format that did not come with associated high-sugar levels as was often the case with drinkable and spoonable yoghurts
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... after little more than two years, danone has pulled its beauty-from-the-inside spoonable yoghurt, essensis, from french retail shelves, despite a re-launch in 2008 ... for the skin benefits to be fully achieved, danone recommended daily consumption of the yoghurt, and this fact, coupled with a premium that failed to excite a majority of consumers, added to its woes despite its claim that it could “nourish your skin from within”
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Nutrika
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Mumika
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Chika
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